27-MAR-2013
Kia introduces refreshed Optima at New York International Auto Show
"With the latest version of the Optima, Kia continues to advance value to new levels of sophistication, offering mid-size sedan consumers new premium amenities and convenience upgrades, as well as a refinement of the world-class design that so completely transformed our brand," said Michael Sprague, executive vice president, marketing & communications, KMA. "The Optima is the cornerstone of Kia's design evolution and epitomizes the brand's goal of building highly-captivating, value-positioned vehicles."
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