"A Day at the Races" Theme for Kia at 2014 SEMA Show
"Competing – and winning – in the Pirelli World Challenge series allows Kia to provide tangible proof of the quality, durability, reliability and performance of the vehicles we build," said Michael Sprague, executive vice president, sales & marketing, KMA. "This year's SEMA show gives us the opportunity to celebrate our hard-fought championships while also embracing the fun and excitement of the fan experience in a way that only Kia could do."
While two of the vehicles are inspired by the festive atmosphere fans of the Kia Racing team experience during a day at the track with family and friends, the others pay homage to the raw performance and unique style that has permeated Kia's five years of U.S. racing success. And at the center of it all is the championship-winning Optima race car, sporting a new look for the 2015 season.