Launched over the summer to critical and consumer acclaim – and already the recipient of a 2010 "Top Safety Pick" from the Insurance Institute for Highway Safety (IIHS) – the all-new 2011 Kia Sportage CUV has been named "Best Crossover" by leading Hispanic sports radio show Ruedas ESPN. Beating out popular segment contenders Nissan Rogue and Volkswagen Tiguan, Sportage was recognized by Ruedas ESPN for its high quality features and for providing consumers an impressive value while increasing its popularity among the Hispanic community.