• 06-FEB-2014

2014 Kia Optima Hybrid Unveiled at Chicago Auto Show

Kia Motors America (KMA) today unveiled the 2014 Optima Hybrid mid-size sedan as one of three eco-friendly Kia vehicles introduced at the Chicago Auto Show. The 2014 Optima Hybrid builds upon the advancements of its award-winning gas-powered sibling, which went on sale in late-fall of last year. Debuting with its own exclusive enhancements, including front and rear fascia updates designed to increase aerodynamic efficiency, new wheel designs, and unique grille and lighting elements, the 2014 Optima Hybrid improves upon its predecessor, which was named one of the "Top 11 Most Fuel-Efficient Sedans for 2013" by Edmunds.com.

"The Optima Hybrid is an important and integral component of Kia's advanced propulsion story," said Orth Hedrick, vice president of product planning, KMA. "It's unique in its segment because it not only gives owners savings at the gas pump and a smaller carbon footprint, but it also delivers world-class design, robust performance and an upscale personality, making it a truly attractive and well-rounded hybrid offer."


  • James Hope
    National Manager, Product Communications
    United States