• 20-DEC-2013

2014 Kia Soul Earns NHTSA 5-Star Safety Rating

Kia Motors America's (KMA) popular urban passenger vehicle, the all-new 2014 Soul, has earned the National Highway Traffic Safety Administration's (NHTSA) 5-Star overall safety rating. With its extensive list of standard safety features and use of high-tensile steel, Soul earned five stars in the frontal and side impact tests and four stars in the roll-over test. Starting at $14,700 , the Soul offers families fun and funky design with loads of available features at a great value.

"Soul's 5-star safety rating speaks to Kia's commitment to our customers. Our vehicles combine top-level safety with iconic design, world-class quality and, of course, the outstanding value for which our brand is well known," said Michael Sprague, executive vice president, marketing & communications, KMA. "We took a great deal of care with the design and engineering of the second-generation Soul, and NHTSA's testing has validated that effort."


  • James Hope
    National Manager, Product Communications
    United States