Kia Motors America (KMA) today officially launched the all-new 2011 Optima midsize sedan, first seen during the 2010 New York International Auto Show. Set to arrive in retail showrooms in early fall, the next generation Optima continues Kia's design-led transformation while revealing a completely new and stunning design language for Kia, highlighted by a dynamic and streamlined profile that conveys elegance and athletic confidence from every angle. Optima's groundbreaking spirit continues under the hood and inside the cabin with the introduction of three new powertrains – including the brand's first-ever hybrid in the U.S. (available in 2011) – which is expected to deliver an increase in power and fuel economy while offering the latest technology features and luxury amenities. Available content includes still images and b-roll.