• 18-NOV-2009

All-New Kia Soul Awarded 2010 "Top Safety Pick" by Insurance Institute For Highway Safety

Further exemplifying its exceptional quality and safety, the 2010 Kia Soul has yet again been recognized by the Insurance Institute for Highway Safety (IIHS) and been given a 2010 "Top Safety Pick" award for the second consecutive time this year in the Small Car category. On the heels of being given a "2010 Automotive Excellence Award" by Popular Mechanics, named to TIME.com's "Most Exciting Cars of 2010" list and being named one of "10 Great and Safe Rides for Teens" by AutoWeek magazine, the spunky and youthful Kia five-door was one of only five small cars to earn the organization's top honor for earning "Good" ratings – the highest achievable – in frontal, side, rear and rollover impact crash safety tests.