Concept Car Heralds New Local Brand for Kia's Chinese Joint Venture Operations
Unveiled on the joint venture's show stand, DYK has announced the new brand will be called "Horki" which combines two Chinese characters, "Hor" signifying China and "Ki" signifying driving. Together the word suggests harmony and driving. The brand also revealed a China-market only concept which is based on Kia's all-new Cerato (Forte) platform.
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Michael ChooGM-International PRKorea, Republicmjc@kia.com+82-2-3464-5663