European Premiere for New Kia Soul at IAA Frankfurt
Inspired by the 2012 Kia Track'ster concept, the 2014 Soul introduces a thoroughly fresh, more grown-up appearance, which makes it instantly recognisable as a Soul. The new vehicle – shown in European specification for the first time – echoes the outgoing model's upright stance, squared shoulders, wraparound greenhouse, high-mounted tail lights and confidence-inspiring SUV ride height. The new Soul also features an all-new interior, with higher quality materials and a more driver-focused design.
When the car goes on sale in 2014, buyers will also be able to choose between three different roof colours – black, white and red – as well as 11 exterior paint finishes.
The pair of new Kia Souls displayed on the Kia stand at IAA Frankfurt will also exhibit a new SUV Styling Pack, featuring piano black bumper garnish, side skirts, wheel arches and black painted roof. The new range of Soul accessory kits are designed to enable owners to fully enjoy and exploit the versatility of this unique compact SUV.
The biggest technical change for the new 2014 Soul is the adoption of an all-new platform, based on that of the latest Kia cee'd. The result is greatly improved ride and handling compared with the outgoing model, as well as more mature and refined on-road behaviour. The second-generation Soul will also be the best in its class for refinement, a result of the car's upgraded suspension, 29% stiffer bodyshell and comprehensive soundproofing. Interior noise levels are reduced by approximately three decibels.
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Michael ChooGM-International PRKorea, Republicmjc@kia.com+82-2-3464-5663