Griffin and McBrayer form "The Griffin Force" to Try to Save the World One Kia Optima at a Time
"At Kia, we are fans of the game of basketball, and we are excited to welcome the return of the NBA with a new campaign, featuring the dynamic duo of our global brand ambassador, Blake Griffin, and his new sidekick, Jack McBrayer, along with the redesigned 2014 Optima," said Michael Sprague, executive vice president of marketing & communications, Kia Motors America. "The Optima is one of Kia's most popular vehicles, and Blake Griffin continues to help us increase awareness and enhance our brand image by fostering connections with basketball fans across the country, especially during the season-opening games of Kia NBA Tip-Off '13."
Created by David&Goliath, Kia's advertising agency of record, the Griffin-McBrayer spots can be viewed on all of Kia's social and digital platforms, including YouTube.com/Kia and Kia.com.
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James HopeNational Manager, Product CommunicationsUnited Statesjhope@kiausa.com+1-949-468-1875