Kia Motors' Iconic Hamsters Turn Science Lab into Hotbed of Innovation in Campaign for the Brand's First Electric Vehicle - The Soul EV
Created by David&Goliath, Kia's advertising agency of record3, an extended cut of "Fully Charged" is available now at Kia.com/KiaSoul before the spot's broadcast debut during the MTV Video Music Awards on August 24.
"From hip-hop to pop, the hamsters have always had an ear for music and their paws on the pulse of pop culture. This year, the smartly dressed trio are breaking new music from Grammy Award-winners Maroon5 and celebrating the expansion of Kia's line of eco-conscious vehicles by sharing 'Animals' for free at Kia.com," said Michael Sprague, executive vice president of sales and marketing, KMA. "Kia is recognized as one of the 50 Best Global Green Brands4, and with the Soul EV about to shake things up in a category not known for head-turning good looks, the hamsters are out to prove that eye-catching style and eco-efficiency are no longer mutually exclusive."
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James HopeNational Manager, Product CommunicationsUnited Statesjhope@kiausa.com+1-949-468-1875