Kia Motors America Announces Record January Sales
"Yahoo called Kia one of the 'hottest brands' in the industry in early January, and as economic conditions continue to improve, our record-setting January performance proved them right as more and more customers entered the market and considered Kia for the first time," said Michael Sprague, executive vice president, sales & marketing, KMA. "Kia has one of the youngest and best-looking lineups in the business, including the completely redesigned Sedona, which brings unmatched styling and amenities to the segment and sold nearly four times as many units as the outgoing model did in January 2014."
To announce the arrival of the all-new 2016 Sorento, KMA aired a 60-second spot titled "Perfect Getaway" in the third quarter of Super Bowl XLIX, which replaced the usual action movie mayhem with the Sorento's capability to handle any adventure-seeker's lifestyle. A phased rollout of the multi-platform marketing campaign will incorporate TV, cinema, digital and social media.