Kia Motors America storms into Chicago with electric all-wheel-drive Trail'ster concept
Aligning form and function to conceive a uniquely compelling vehicle for the city-dweller-turned-outdoor-adventurer, Kia Motors America (KMA) today took the wraps off the boldly designed Trail'ster e-AWD concept at the 2015 Chicago Auto Show. Based on the brand's iconic Soul urban passenger vehicle, the turbocharged Trail'ster – with its Polar Pearl Snowdrift/Terra Bronze Metallic paint scheme, roll-top canvas roof and armored aluminum skid plates – captures the essence of an advanced and capable CUV intended for those looking to escape their urban environs in search of higher-elevation playgrounds where snow, mud, streams and trails abound. Efficient and lightweight, the Trail'ster is ideal for transporting adventurers and their gear. With its rugged, functional and upscale approach to an active mountain-focused lifestyle, Trail'ster was dreamt up at Kia's California design studio, birthplace of the unforgettable Track'ster and GT4 Stinger.
"The Trail'ster concept is a near-future look at how the production Kia Soul would logically evolve into an AWD-capable version that's built to escape the city streets and roam into the mountain wilderness," said Tom Kearns, chief designer, Kia Design Center of America (KDCA). "It takes the go-anywhere capability of an SUV and reimagines it within a compact and sporty package with an expressive design to match."
Underscoring Kia's focus on all-wheel drive capability, the Trail'ster enables a wide array of mountain activities, from skiing and snowboarding to camping, hiking and mountain biking. Whether it's trekking up to a high, snowy summit or traipsing down a muddy fire road to a piney trailhead, the Trail'ster – thanks to a rear axle-mounted electric all-wheel-drive system – is all about surefootedness in the wild.
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Michael ChooGM-International PRKorea, Republicmjc@kia.com+82-2-3464-5663