The evolution of the Soul continues this weekend with the debut of a new 60-second spot for the significantly refreshed 2012 Soul featuring the return of the hamsters and this summer's hottest song, "Party Rock Anthem," by electro-pop group LMFAO. "Share Some Soul" is set in a dark, futuristic videogame world in which the hamsters turn a fierce battle between alien robots and humanoids into an interstellar dance party. 60-second spot will make its television debut during MTV's Video Music Awards (VMAs) on Sunday, August 28.