• 29-MAY-2014

Kia Motors makes pledge to Make-A-Wish® International in conjunction with 2014 FIFA World Cup Brazil™ sponsorship

As an official sponsor of the 2014 FIFA World Cup Brazil™, Kia Motors has donated US$100,000 to its selected charity, Make-A-Wish® International. In addition to the donation, Kia Motors has also invited five wish children and their companions to participate in the Kia Mascot Friends program wherein they will accompany the official World Cup mascot – Fuleco the Armadillo – onto the pitch at half time during matches of the world's most prominent international football competition.

The five wish children, who were selected from global Make-A-Wish International's affiliates based on their love of football, will travel to Brazil to attend at the 2014 FIFA World Cup™. Wish children Aidan (age 14, Australia), Fausto (age 11, Mexico), Nathan (age 10, Brazil), Yuri (age 9, Brazil), and Bruno (age 11, Brazil) will make appearances beginning with a group stage match on June 23rd through the semi-final match on July 8th.

In line with Kia Motor's World Cup marketing concept, 'Kia Makes Surprises', Kia and Make-A-Wish representatives paid a surprise visit to Aidan's local football team's training session in Sydney, Australia. Aidan, 14, is battling cystic fibrosis. Aidan's most cherished wish is to attend the World Cup, and thanks to Make-A-Wish and Kia Motors, Aidan was given the surprise of a lifetime when informed that his wish to go to the World Cup would soon become a reality. Aidan will travel to Brazil to see the group stage match between Australia and Spain. (Click on the following link to view Aidan's special surprise moment: http://youtu.be/XL19Ku6QSKY).

CONTACTS

  • Michael Choo
    GM-International PR
    Korea, Republic
    +82-2-3464-5663