Following the gridiron battle in Dallas, Kia Motors America's (KMA) interactive Super Bowl advertising campaign has engaged and entertained more than 106 million people with TV, digital, print and social media activities. The latest components in Kia's launch of the all-new Optima midsize sedan – the largest effort in company history - included the popular "One Epic Contest," which saw more than 165,000 visitors to www.oneepiccontest.com and more than 30,000 registered entrants vying for a chance to win a brand new 2011 Optima.