KIA TOPS MAINSTREAM BRANDS IN STRATEGIC VISION'S TOTAL QUALITY INDEX STUDY
"Kia has always embraced its challenger spirit with products that disrupt their segment by offering head-turning design elements, premium features and cutting-edge technology, all at an outstanding value," said Michael Sprague, executive vice president of sales and marketing, KMA. "The results of Strategic Vision's Total Quality Index Study are tangible evidence of the progress Kia has made through our long-term strategy to strengthen the brand, concentrate on quality and elevate the ownership experience for Kia buyers."
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Julie MurphyPR AnalystUnited Statesjmurphy@kiausa.com949-468-4815