Kia will use the Super Bowl to showcase the all-new K900 luxury sedan in a 60-second spot featuring Laurence Fishburne reprising his iconic role as Morpheus from "The Matrix" film trilogy
Channeling the films' exploration of perception versus reality, the first element of the campaign is the 60-second Super Bowl spot in which Morpheus offers an unsuspecting couple a startling choice while waiting at an upscale restaurant's valet stand: "Take the blue key, you go back to the luxury you know. Take the red key, and you'll never look at luxury the same again."
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Amy CorsinitaPublic RelationsUnited Statesamy.firstname.lastname@example.org