• 25-FEB-2011

NBA Rookie Sensation Blake Griffin Soars in New Commercial for 2011 Kia Optima

With a gospel choir singing at midcourt and more than 18,000 basketball fans on their feet at Staples Center, Blake Griffin won Saturday's 2011 Sprite Slam Dunk by doing something no other NBA player had done before: dunking over a car. As his teammate Baron Davis tossed an alley-oop pass through the sunroof of the all-new 2011 Kia Optima – the Official Vehicle of the NBA – Griffin flew over the six-foot wide hood of the midsize sedan for a powerful two-handed dunk to capture the Sprite Slam Dunk title. A record television audience watched Griffin's feat on TNT as 2011 NBA All-Star Saturday Night presented by State Farm was the most watched in the event's 26 year history. Footage of the dunk quickly spread online and Kia Motors America (KMA) will salute the rookie NBA All-Star's accomplishment with a thirty-second television ad featuring Griffin soaring over the Optima.