The first official sketches of the next generation Kia Rio revealed today (Wednesday) show a powerful, bold design that marks "the next big step" in the company's ongoing design revolution. Longer, lower and wider than the existing Rio, the new model is designed to inject emotional appeal into the B-segment, targeting progressive, energetic consumers in the 25-to-49 age range. Described by Kia's Chief Design Officer, Peter Schreyer, as 'sporty and elegant', the B-segment newcomer has a swept-back profile and a character line rising out of the front wheel which gives it a sense of movement and fluidity, even when stationary. Inside, new Rio will offer a feeling of quality typically associated with larger, more expensive models. The new Kia Rio will make its global debut at the Geneva International Motor Show on Tuesday, March 1, 2011.