Seoul World Premiere for Fastback Kia Novo Concept Car
- Modern, coupé-inspired design for Kia's latest concept
- Minimalist interior design with high-tech features
- Powered by 1.6-liter turbo GDI engine mated with a new seven-speed DCT
- Hints at the design direction for Kia's next-generation compact cars
(SEOUL) April 2, 2015 – Kia Motors unveiled its latest concept car – the Kia Novo – today at the Seoul Motor Show 2015. Featuring bold, coupé-inspired styling and a minimalist, driver-focused cabin, the Kia Novo hints at the design direction for the brand's next-generation compact vehicles.
'Novo' – refreshing, rejuvenating, innovating
Taking its name from the Latin 'novatus' (meaning renewed or refreshed), the Kia Novo concept is aimed at modern urbanites with stressful jobs and frantic schedules. Interpreted by Kia's designers, the name 'Novo' represents the concept of making something new and fresh. The Novo establishes a calming, focused environment in which drivers can refresh and rejuvenate as they transition from one life commitment to the next.
Fittingly, 'novatus' also provides the origin of the English word, 'innovation', which the Novo concept brings to life with thoroughly innovative styling and high-tech interior features. The Kia Novo takes inspiration from classic, traditional craftsmanship and vehicle design, and reinterprets it for the 21st Century using modern materials and cutting-edge production techniques to create a sharp, dynamic body over a state-of-the-art powertrain.
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JH SoDeputy GM, Global PRKorea, Republicjeonghyun.email@example.com+82-2-3464-8505