A key component to Kia Motors' Green Car Roadmap was unveiled at the Chicago Auto Show today as Kia Motors hosted the global debut of the all-new 2017 Niro Hybrid Utility Vehicle (HUV). A no-compromise vehicle that combines driving enjoyment with eye-catching design, functional utility and hybrid efficiency, the all-new Niro strikes the perfect balance for today's consumers and stakes claim to a unique position between the hybrid-electric vehicle and CUV segments.
"The Niro hits the sweet spot by offering the best combination of outstanding mpg, an engaging driving experience, utility, and most importantly, a stunning design that doesn't shout 'hybrid,'" said Orth Hedrick, vice president product planning Kia Motors America (KMA). "The subcompact CUV market continues to be one of the fastest-growing segments in the world, and the Niro offers a uniquely alluring yet practical package that consumers haven't seen before."
The Niro is yet another vehicle introduced under the Kia Motors EcoDynamics environmentally friendly sub-brand and represents a number of firsts. While it was preceded by clean mobility products such as the Optima Hybrid and Soul EV, Niro is the first Kia to make use of an all-new, dedicated eco-car platform and is an important next step on the path to nearly tripling the brand's global green car line-up by 2020.
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Michael ChooGM-International PRKorea, Republicmjc@kia.com+82-2-3464-5663