For the fourth consecutive year, Kia was recognized as the number one non-premium brand by J.D. Power in the 2018 Initial Quality Study (IQS), with a reported 72 problems per 100 vehicles. Kia maintained its leadership position with segment-leading performances from the Sorento (Midsize SUV) and Rio (Small Car), while Optima (Midsize Car), Sportage (Small SUV) and Sedona (Minivan) placed second and the Forte (Compact Car) placed third in their respective categories. After winning IQS awards in 2015, 2016 and 2017, Soul was again the highest rated compact multi-purpose vehicle in the study.
“Ranking number one among all mass market brands for four consecutive years leaves no doubt as to the world-class quality and craftsmanship instilled in every car and SUV that Kia builds,” said Michael Cole, chief operating officer and EVP, Kia Motors America. “With two segment winners and five additional models finishing in the top three of their respective categories, the evidence of Kia’s progression and focus on the ownership experience is overwhelming.”
The 2018 U.S. IQS is based on responses from 75,712 purchasers and lessees of new 2018 model-year vehicles who were surveyed after 90 days of ownership. Vehicles were evaluated on driving experience, engine and transmission performance and a broad range of quality issues reported by vehicle owners.