Proceed Concept

  • Extended hot hatch presents a new body type for Kia
  • Low, lean and lithe – concept characterised by its rakish roofline, muscular proportions and compact footprint
  • Hints at the design of the next-generation cee’d
  • ‘Luminline’ feature creates an illuminated outline of concept’s glasshouse
  • Choice of cabin materials inspired by bespoke tailoring and haute couture
  • ‘Memory Bank’ indulges passengers’ senses, evoking power, passion and performance with familiar motorsport-inspired aromas