Kia Motors introduced the new Forte LPI Hybrid at the 2009 Seoul Motor Show, under the environmental sub-brand 'Eco Dynamics', to add to the company's comprehensive vehicle line-up. The Forte LPI Hybrid will be sold only in the Korean market. The new sub-brand communicates Kia's unique strategy and vision for vehicles with a reduced environmental footprint. Kia also took the wraps off its KND-5 concept car, which features an exterior with a newly interpreted line and the striking LED headlamps of a luxury sedan. Peter Schreyer, Chief Design Officer for Kia Motors, was on hand to discuss Kia's new family look which is being introduced into Kia's growing family line-up. Also introduced today was the all new Kia Sorento CUV which will makes its European premiere at the Frankfurt Motor Show later this fall.