2014 Kia Soul Receives J.D. Power Apeal Award for Third Consecutive Year
"Since launching in 2009, the Soul has earned a devoted following thanks to its unique blend of attitude, style, technology and value," said Michael Sprague, executive vice president of sales and marketing, Kia Motors America (KMA). "Now in its second iteration, the iconic Soul remains true to its roots while adding refinement both inside and out. Taking top honors in its segment for the third year in a row in the J.D. Power APEAL study is further verification that the Soul just keeps getting better."
The J.D. Power APEAL study measures new-vehicle owners' overall satisfaction with their vehicles in the first 90 days of ownership. The results are divided into 10 categories and weighted accordingly: exterior, interior, storage, audio, seats, heating and ventilation, driving dynamics, powertrain, visibility, and fuel economy.