• 30-DEC-2010

All-New 2011 Kia Optima Ready To Ring In The New Year In Times Square

When the ball drops on New Year's Eve it will conclude a record-setting year of increased sales and market share for Kia Motors America (KMA), and revelers ushering in the New Year in Times Square will be introduced to the latest result of Kia's design-led transformation – the all-new 2011 Kia Optima – with a new billboard and digital advertisements at One Times Square. The 20-foot by 40-foot Optima advertisement is the latest component of the biggest launch campaign in KMA's history, and will introduce the stylish and performance-oriented midsize sedan to more than one million people every day. The outdoor campaign for the Optima will expand in spring 2011 with the addition of several digital and static display areas on all sides of the One Times Square building.