With the all-new 2017 Cadenza now arriving in showrooms, the Hispanic Motor Press Awards® organization recently recognized Kia’s second-generation full-size premium car as the “Large Sedan of the Year.” In the comparative test, which assessed large cars from multiple manufacturers, judges evaluated each vehicle on safety, quality, value, performance, design, style, environmental impact and technology standards. The winning vehicles are said to reflect the distinctive style, tastes and needs of the influential Latino US population.
“The ‘New Kia’ is world-class by every measure, and the all-new Cadenza is our latest model to be honored with a coveted Hispanic Motor Press Award,” said Michael Sprague, chief operating officer and EVP, KMA. “The Cadenza injects a much-needed shot of excitement to the large-car segment with its striking, aggressively handsome looks and premium refinements, and Kia is honored to be named among the best choices for Latino families.”
The stunningly beautiful Cadenza improves upon all the elements that define the large car category, including a precisely crafted cabin, with available cutting edge technology for connectivity and driver assistance, a stronger body structure, and powertrain enhancements for a more premium experience behind the wheel.
Started in 2010, the Hispanic Motor Press Awards consider over 100 vehicles before selecting three final contenders in different categories. Each vehicle's features were assessed as they relate to the typical Latino consumer in the United States. The award vetting process includes test drives, mass market availability, and affordability data valuations. Judges also take into account overall design, comfort, safety, performance, functionality and overall value package when making their final selection. Now on its 7th
annual edition, the independent awards recognize the best automobiles for Hispanic families.