Following the success of its Super Bowl advertising debut last year, Kia Motors America (KMA) is returning to the big game with a fully integrated and interactive marketing campaign incorporating TV, digital, print, social media and in-dealership components to introduce the all-new 2011 Optima midsize sedan. At the center of the initiative is a new 60-second spot that will air in the first quarter of Super Bowl XLV titled "One Epic Ride," and Kia will extend the campaign by giving away up to five Optimas through its "One Epic Contest," which challenges consumers to solve a series of puzzles using clues provided in pre-Super Bowl and game day advertisements and social media postings.