Kia Motors America (KMA) today reported February sales of 44,030 vehicles, up 6.8 percent over the same period last year. Kia's strong start in 2015 continues to be led by the U.S.-built* Optima midsize sedan, iconic Soul, and the all-new 2016 Sorento – which is now in showrooms nationwide – with 11,584, 9,965 and 8,518 units sold, respectively.

"Despite the difficult weather in some parts of the country, key indicators signal the continued improvement of the U.S. economy, which is driving more customers to our showrooms to experience world-class Kia products, including the Sportage, which recently was recognized in the J.D. Power Vehicle Dependability Study as the leader in the Small SUV category," said Michael Sprague, executive vice president, sales & marketing, KMA. "The Kia ownership experience continues to evolve and with products like the completely redesigned Sorento and Sedona now in dealer showrooms across the country, consumers are drawn to one of the youngest and best-looking lineups in the business."