Get ready to hit the open road with The Croods, as Kia Motors Corporation and DreamWorks Animation SKG, Inc. (Nasdaq: DWA) join forces for a promotional campaign in support of the all-new Kia Carens and DreamWorks Animation's upcoming 3D comedy adventure. At the campaign's centerpiece is an original co-branded short video titled "Meet the Carens" featuring the world's first modern family, The Croods, and the all-new Kia Carens compact multi-purpose vehicle (MPV).

The promotion kicks off an integrated marketing campaign that will span 25 markets worldwide* and reach consumers through print, outdoor, online and television media and extensive in-dealer activation. The goal of the campaign is to highlight the stylish and modern family appeal of the all-new Kia Carens using the colorful setting, fun and adventure of The Croods which makes its worldwide debut in theaters today.