Demonstrating its commitment to social responsibility, Kia Motors' Regional Headquarters for the Middle East & Africa along with its respective distributors made a US$205,000 contribution to Children's Cancer Hospital Egypt '57357' (CCHE) on 5 November in Cairo, Egypt.

Founded in 2007, CCHE is one of the largest children's cancer hospitals in the world, whose purpose is to provide free treatment for those in need. It is solely funded by charitable donations and the hospital's '57357 name' is also the bank account number to which donations can be sent, and aptly serves as a public reminder of its philanthropic support engine.