For the seventh year in a row, Kia Motors is the proud title sponsor of the Kia World Extreme Games (formerly known as 'Kia X Games Asia'), which resonates strongly with sports and car enthusiasts around the world. From June 9 to 12, 2013, Kia vehicles and branded kiosks will be situated around the competition venue, providing visitors to the event in Shanghai, China with the chance to experience the extreme side of Kia.

Earlier this year, Kia Motors announced a three-year agreement to serve as the title sponsor of the Kia World Extreme Games. The sponsorship is in line with the automaker's other high profile sport sponsorships including its role as the major sponsor of the Australian Open, FIFA Partner and UEFA EUROTOP Partner. Kia Motors was a presenting sponsor of the X Games Asia competition in 2005 and 2006 but expanded its status to title sponsor starting in 2007 to further strengthen Kia's young-at-heart and adventurous brand image in China and other global markets.