Kia Motors America (KMA) today announced the 2010 Soul urban passenger vehicle, a 2010 Top Safety Pick by the Insurance Institute for Highway Safety (IIHS), was named to the "Top 10 Coolest New Cars Under $18,000" list for the second year in a row by Kelley Blue Book's kbb.com, a leading provider of new car and used car information. The Soul, a game-changing, fun and funky halo vehicle added to Kia Motors' ever-expanding lineup last year, is praised for being a cool, affordable ride with an emphasis on personality, versatility and technology.