• Hyundai Motor Group to unveil its AI Robotics Strategy under the theme ‘Partnering Human Progress’ at CES 2026
• The Group to highlight human-robot collaboration and manufacturing innovation
• Boston Dynamics to publicly debut its new AtlasⓇ robot at CES for the first time
• The Group to also present AI Robotics innovation plans, leveraging its Group Value Network and Software-Defined Factory (SDF) approach
• Media Day to take place at Mandalay Bay Convention Center in Las Vegas, from 1:00–1:45 p.m. PST, on January 5, 2026

Hyundai Motor Group (the Group) today released a teaser image previewing its upcoming participation at CES 2026, where it will unveil its Group-level AI Robotics Strategy under the theme, ‘Partnering Human Progress.’ 

Detailed announcements about the Group’s AI Robotics Strategy will be presented during Hyundai Media Day from 1:00–1:45 p.m. PST, on January 5, 2026, at the Mandalay Bay Convention Center in Las Vegas. The presentation will be live-streamed on the Group’s global YouTube channel.

This year’s event will spotlight the expansion of the Group’s AI Robotics technology within its Group Value Network, outlining strategies to accelerate commercialization of AI Robotics through human-robot collaboration and Group-wide technological integration.

Debuting the Next Generation of AI Robotics: Boston Dynamics’ New Atlas

At CES 2026, Boston Dynamics, an integral part of the Group, will bring the new Atlas robot out of the lab and onto the stage for the first time.

This next-generation Atlas represents a tangible step toward the commercialization of AI Robotics, highlighting the Group’s commitment to building safe and adaptable robotic co-workers.

AI Robotics Training, Learning, and Expansion Powered by Hyundai’s Group Value Network

Hyundai Motor Group will reveal its strategic AI Robotics learning, training, and expansion plans, leveraging its Group Value Network and Software-Defined Factory (SDF) approach. 

Hyundai Motor Group’s SDF includes both an innovative manufacturing strategy as well as an advanced smart factory operated through data and software, maximizing flexibility and agility across the entire production process and driving the future of manufacturing innovation.

Building on this foundation, the Group plans to manage the full value chain — from AI Robotics development to learning, training, and operations — through integrated capabilities spanning robot components, logistics and software.

Interactive AI Robotics Experiences Await at CES 2026

From January 6 to 9, at the Las Vegas Convention Center, the Group will host an immersive exhibition showcasing real-world applications of its AI Robotics technologies. Visitors to the booth can expect:

• Interactive scenarios illustrating the practical impact of AI Robotics in work environments and daily life.
• A recreation of the Group’s robotics research environment to engage visitors in the ongoing evolution of AI Robotics technologies.
• Various AI robotics demonstrations and hourly presentations of Atlas, Spot and MobED offering in-depth insights into their capabilities.