Praised by the automotive press at last month's Los Angeles Auto Show for "elegant yet dynamic exterior styling" and "a dizzying array of luxury features," the all-new 2015 K900 rear-drive sedan will make its television debut on December 25 with a 30-second ad titled "Preconceived Notions" airing during multiple nationally televised NBA games on ESPN and ABC. Combining world-class accommodations with advanced technology and superb craftsmanship and materials, the K900 is poised to challenge the full-size rear-drive luxury sedan segment, and the first spot's tagline – "It Challenges EverythingTM" – makes it clear that something different is going on at Kia.

"Kia has always been willing to challenge the status quo, and with next year marking our 20th anniversary in the U.S., we are making our boldest statement yet and redefining what the Kia brand stands for with the launch of the K900," said Michael Sprague, executive vice president, marketing & communications, KMA. "The K900 is a modern and new twist on luxury, and our campaign provides a long-term platform to speak to and engage with confident, independent thinkers who actively seek out new products and unique ideas from up-and-coming brands."

Created by David&Goliath, KMA's advertising agency of record, "Preconceived Notions" will also be available for viewing beginning on Dec. 25 at YouTube.com/Kia, and the fully integrated campaign will incorporate TV, digital, print, experiential, social media and CRM components.