Kia Motors America (KMA) today reported record March sales of 58,771 vehicles, up 7.3 percent over the same period last year. Kia's best-ever first quarter performance was led by the U.S.-built* Optima midsize sedan, iconic Soul, and the all-new 2016 Sorento with 15,485, 12,731 and 10,842 units sold, respectively, while the all-new Sedona continued its sales momentum.

"Our record-setting performance in March contributed to the company's best-ever first quarter and despite difficult weather in some parts of the country, significant consumer traffic and the popularity of key vehicles like the Optima, Soul and all-new Sorento propelled Kia sales," said Michael Sprague, executive vice president, sales & marketing, KMA. "Today at the New York International Auto Show, the company will continue to enhance its product lineup with the global debut of the all-new, passionately designed and obsessively crafted 2016 Optima, which is scheduled to arrive in showrooms later this year."