After burning the midnight oil during an extremely busy off-season, Kia Motors America (KMA) and its racing partner Kinetic Motorsports are ready to kick off the 2014 Pirelli World Challenge (PWC) campaign on the Streets of St. Petersburg, Fla., with an action-packed double-header weekend alongside the warm waters of Tampa Bay. The team is coming off successful 2013 season – it's second in the PWC – in which Kia finished second in the Manufacturer's Championship and Kia Racing pilot Mark Wilkins took third in the Driver standings on the strength of two wins and six podium finishes. Celebrating its twentieth year in the U.S. market and only its fifth season in professional sports car racing, Kia is a young brand looking to make its mark among some of the sport's best.