20-APR-2013
Concept Car Heralds New Local Brand for Kia's Chinese Joint Venture Operations
Kia Motors Corporation's joint venture in China, Dongfeng Yueda Kia (DYK), has unveiled a new Chinese-market concept and a new local brand name at the Shanghai Motor Show.
Unveiled on the joint venture's show stand, DYK has announced the new brand will be called "Horki" which combines two Chinese characters, "Hor" signifying China and "Ki" signifying driving. Together the word suggests harmony and driving. The brand also revealed a China-market only concept which is based on Kia's all-new Cerato (Forte) platform.
Unveiled on the joint venture's show stand, DYK has announced the new brand will be called "Horki" which combines two Chinese characters, "Hor" signifying China and "Ki" signifying driving. Together the word suggests harmony and driving. The brand also revealed a China-market only concept which is based on Kia's all-new Cerato (Forte) platform.
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