Coveted Design Awards for All-New Kia Sportage and Optima
Kia Motors has been awarded two new awards to add to its growing collection of prestigious prizes for the outstanding design of its cars. Both of the Korean brand's newest models – the Kia Sportage compact crossover and Kia Optima sedan – have received prestigious iF Design Awards, making 2016 the seventh year in succession that Kia has won this coveted prize.
The new generations of both the all-new Optima and Sportage are going on sale globally during the first quarter of 2016, but have already received awards in iF Design's 'Product' category. As well as overall design quality, the independent jury evaluated the cars on their finish, innovation, environmental impact and safety.
Steffen Cost, Managing Director (COO) of Kia Motors Deutschland, commented: "We are delighted to accept these awards for the all-new Kia Sportage and Optima as proof of our design teams' consistent efforts to develop prize-winning designs. The new Sportage features a distinctive new face, and the elegant Optima sedan highlights other, different facets of Kia's design. These are important flagship models for us, clearly demonstrating the design-led transformation of the Kia model range in recent years."
With the latest generation of the Sportage, Kia has created an innovative, highly developed compact SUV, with a powerful new exterior design. Its redesigned, high quality interior combines modern elegance with high-quality materials and practical features, and offers owners the latest comfort, connectivity and safety technologies. A revised and extended range of engines results in greater efficiency and performance, while ride comfort and handling are also enhanced. The Kia Sportage is now available with a new 'GT Line' specification for the first time, aimed at customers seeking a more dynamic driving experience and looks to match. Just as versatile as the standard Sportage upon which it is based, the GT Line model offers the same practical qualities, but stands out on account of its sporty appearance and even more engaging driving characteristics.