Kia Motors America (KMA) caused quite a stir with its first-ever Super Bowl ad, which featured a colorful cast of life-size children's characters in the 2011 Kia Sorento CUV, including Muno from YO GABBA GABBA!, the award-winning children's television series and live tour. Building on the momentum and increased brand awareness generated by the 60-second spot, KMA plans to extend its relationship with YO GABBA GABBA!, as the presenting sponsor of the upcoming YO GABBA GABBA! THERE'S A PARTY IN MY CITY! tour. DJ Lance Rock and the cast of YO GABBA GABBA! are heading back on the road to play to enthusiastic fans on a 60-city tour across North America, scheduled to start August 27 in Bethel, NY and ending in Dallas, TX on December 12, 2010.