When basketball All-Star Blake Griffin dunked over a Kia Optima during the 2011 NBA Sprite® All-Star Slam Dunk contest, he achieved instant notoriety for his athletic prowess and basketball talents, while the stylish and performance-oriented Optima sedan continued its ascent with its head-turning design translating to record sales. As a playful homage to this iconic dunk, Kia Motors America (KMA) kicks off another new piece of the overall 2012 Optima advertising campaign today with the debut of "Time to Shine," a 30-second spot that humorously showcases Griffin's athleticism in a stunt using a powerful Optima to tow inline skate-wearing Griffin to a ramp that catapults him in the air to a 45-foot-high basketball hoop, where he dunks the ball.