Golden Steering Wheel for Peter Schreyer
Bavarian-born Schreyer has been Chief Design Officer at Kia Motors since 2006 and was appointed President of all Hyundai-Kia Design Centres at the beginning of 2013. With overall design responsibility for the world's fifth largest car manufacturer, Schreyer is only the second designer in the 31-year history of the Golden Steering Wheel to receive the award. Giorgetto Giugiaro received it in 1995.
The most recent recipients of the award include Ferdinand Piëch, Chairman of the Volkswagen Supervisory Board (2012), Alan Mulally, CEO of Ford Motor Company (2011) and Norbert Reithofer, CEO of BMW (2010). The competition is organised by Bild am Sonntag and AutoBild, and the official presentation ceremony will take place on 12 November 2013 in Berlin.