• 29-OCT-2013

Griffin and McBrayer form "The Griffin Force" to Try to Save the World One Kia Optima at a Time

Making it a three-peat, basketball superstar and global brand ambassador Blake Griffin is back, and this time he's brought along a cape and a sidekick – funnyman Jack McBrayer – to hit the streets as "The Griffin Force" in a series of eight new television commercials for Kia's best-selling Optima midsize sedan. The campaign, which continues the signature, off-kilter comedy of previous efforts, debuts during tonight's Kia NBA Tip-Off '13 doubleheader featuring the back-to-back champion Miami Heat against the Chicago Bulls and an all-Los Angeles affair with Griffin's Clippers taking on the Lakers. Sixty- and 30-second versions of the first spot will demonstrate how the Griffin-McBrayer superhero squad fights to save the world, one Kia Optima at a time. The next spot, "Zipline," will begin airing in early November and continue the epic adventures as The Griffin Force saves citizens from making terrible decisions by showing them a better, smarter and more attractive way: the redesigned 2014 Optima.

"At Kia, we are fans of the game of basketball, and we are excited to welcome the return of the NBA with a new campaign, featuring the dynamic duo of our global brand ambassador, Blake Griffin, and his new sidekick, Jack McBrayer, along with the redesigned 2014 Optima," said Michael Sprague, executive vice president of marketing & communications, Kia Motors America. "The Optima is one of Kia's most popular vehicles, and Blake Griffin continues to help us increase awareness and enhance our brand image by fostering connections with basketball fans across the country, especially during the season-opening games of Kia NBA Tip-Off '13."

Created by David&Goliath, Kia's advertising agency of record, the Griffin-McBrayer spots can be viewed on all of Kia's social and digital platforms, including YouTube.com/Kia and Kia.com.