• 06-DEC-2010

iF Design awards go to Kia Sportage and to Optima

Kia Motors has emerged as a double winner following the announcement of the iF product design awards for 2011, receiving the prestigious design prize for the all-new Sportage compact CUV and the all-new Optima D-segment sedan. In addition to design quality, the jury also recognizes a number of other criteria, including workmanship, level of innovativeness, eco-friendliness, ergonomics and safety. One of the main focuses in this year's awards was on the participants' brand image.