Kelley Blue Book Names 2013 Kia Sportage One of 10 Best Back-to-School Cars
"Kelley Blue Book's recognition of Sportage as one of the 10 Best Back-to-School cars validates Kia's competitive presence within the ever-growing compact CUV segment," said Michael Sprague, executive vice president of marketing & communications, KMA. "And given KMA's commitment to education – through partnerships with organizations such as the B.R.A.K.E.S Teen Pro-Active Driving School and DonorsChoose.org, an online charity that makes it easy for 'citizen philanthropists' to support public school students and teachers – having Sportage named as a back-to-school favorite is an even greater honor."
The Best Back-to-School distinction is based on Kelley Blue Book editors' evaluations of vehicle attributes, including fuel economy, safety, style, versatility and value. Providing the key elements both students and their parents want in a vehicle, the 2013 Sportage comes equipped with Kia's UVO powered by Microsoft® voice-activated infotainment system, offered standard for the EX and SX trims, enabling drivers and passengers to speak via hands-free phone, access music from a variety of media sources and create custom music experiences all with voice-activation.