Kia Dreams Big with Track'ster Concept Car Unveil at 2012 Chicago Auto Show
"The idea was to make the Track'ster tough looking, like a bulldog," said Tom Kearns, chief designer for KMA. "But the car had to be approachable as well. We wanted to base the car in reality so people instantly knew it was a Soul, but with a lot of attitude. It had to be a bold interpretation that would change people's conceptions of what a sporty Kia could be."