Kia Motors America Announces Plans for Social Media-Fueled Live Music and Comedy Event as Part of Exclusive Partnership with The YouTube Music Awards
Serving as a pre-show lead-up to the YouTube Music Awards, Kia will host a social media-fueled, pop-up music and comedy concert in New York on November 2 that will be live-streamed on YouTube and celebrates the interplay between fans and popular YouTube personalities. "Soul Live" is presented by the all-new 2014 Kia Soul and features some of YouTube's biggest talents, including KRNFX + Mike Song and DJ Green Lantern. The live stream will begin on Saturday, November 2, at 7 p.m. ET at www.youtube.com/kiasoul.
"As a Presenting Sponsor of the YouTube Music Awards, Kia has the opportunity to tap into the world's largest online music destination and a new media property that aligns well with our brand's youthful spirit as well as our marketing pillars of music, pop culture and connected life," said Michael Sprague, executive vice president of marketing & communications, Kia Motors America. "The first-ever YouTube Music Awards will be a truly unique music experience, and our activities around the sponsorship, including the 'Soul-Live' event, are designed to engage and entertain music-loving audiences across the globe."