• 17-OCT-2011

Kia Motors America Posts Highest Brand Loyalty Ranking in Latest Study by Experian Automotive

Leading global information services company Experian recently released a report regarding automotive brands with the highest loyalty, with Kia Motors America (KMA) landing on top with 47.9 percent. Experian also reported that the Forte compact sedan received the highest loyalty ranking of any vehicle with 67.7 percent, while the popular Soul urban passenger vehicle and Forte Koup two-door landed not far behind with 59.3 percent and 56.4 percent rankings, respectively.