• 10-JAN-2011

Kia Motors America Sees Record Sales and Market Share Gains in 2010

2010 was an historic year for Kia Motors America (KMA), including important milestones such as the company's best-ever full-year sales of 356,268 units; a 16th consecutive year of market share growth to an all-time high of 3.1 percent; the launch of the company's first U.S.-built vehicle – the Sorento CUV; and extending and expanding the brand's marketing partnership with the National Basketball Association (NBA). KMA's 2010 sales represents a staggering 18.7-percent improvement over 2009, due in large part to the introduction of four new vehicles – Sorento, Sportage, Optima and Forte 5-door – that attracted new and more affluent customers to its showrooms and began changing the perception of the brand with their combination of dramatic styling, fun-to-drive performance, advanced technology features and outstanding value. Available content includes generic b-roll and press release.